Amadeo Peter Giannini was 34 years old when he retired from the wholesale produce business. Sometimes referred to as the "Gentle Giant", he is known for reaching out to the average working-class person who previously had been ignored by bankers of the day. A. P. used the skills he learned in customer loyalty and satisfaction in the produce business and applied them to the banking arena. He made loans as small as $25 and built was has now become Bank of America.