King Edward VII succeeded Victoria and reigned from 1901 - 1910, defining the span of this period of styles. As discussed before in "The Victorian Era", Edwardian is not a style but a time periodin which certain specific styles occured. The "high" Victorians, with elaborate, sometimes wild, ornamentation peaked around 1888 here in the City. From that point on, there was a gradual move toward a more simple approach. This new restraint culminated during the "Edwardian reaction".
Less became better. Restraint and proper, sober design was the preferred statement of the wealthy conservatives. These styles are "marked" by references to the classical past such as dentals and quoins.